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Modern Boho Editorial with Relaxed, Beachy Vibes

I love getting involved in editorial shoots as it gives me the chance to showcase more of my skills and demonstrate different designs that can be achieved in buttercream cakes. There's so much you can do with buttercream cakes! 

I loved the fresh, contemporary vibe of this modern shoot at Primrose Hill Farm. The shoot was all about showcasing Luella’s Bridal dresses - a brand synonymous with laidback elegance and easy to wear dresses.

Relaxed, beachy vibes in this wedding gown from Luella's Bridal

The editorial combined contemporary British style with relaxed beach vibes. If you’ve followed me for a while, you know how much I love the coast and being by the sea. Bo Boutique created effortlessly cool floral installations and arrangements. The dried palm leaves and grasses when combined with English garden roses and sweetpeas definitely captured the British meets Bondi beach laidback style. 

Modern, contemporary floral arrangement for a British meets Bondi wedding style

And I loved using these floral and foliage elements to decorate the cake for a modern boho look. A simple cake with a smooth semi-naked buttercream finish and sharp edges. I think it made the perfect backdrop for these striking florals. I loved arranging the flowers and dried palm leaves to make the cake a real focal point. 

Sleek, smooth buttercream cake decorated with striking florals with dried palms, butterfly ranunculus and pretty toffee coloured roses

The whole shoot was filled with soft and gentle colours in ivory, gold, blush pink and pale sage.  Sometimes people think a hip and cool style means loud colours and bold statement pieces. But I think this editorial shows you can have a modern, contemporary feel with considered details and a well thought out design in a soft, pastel colour palette. Sometimes it's all about the quiet beauty.

Fresh, modern wedding table setting in soft, gentle colours

We don't often have videographers on shoot teams and I was absolutely thrilled to see the film from behind the scenes of this shoot. I love the light and airy quality as well as the gentleness to Terri and Lori's filming. I can't wait to share it with you here soon.

Modern, easy to wear wedding gown from Luella's Bridal

Flowing movement in this romantic, relaxed wedding dress

Strappy cross back wedding gown from Luella's Bridal

Romantic, relaxed bridal gowns that are easy to wear from Luella's Bridal

Modern blush pink and ivory wedding stationery suite

Sleek, sharp edges and floral details on this buttercream wedding cake

Modern blush pink and ivory wedding stationery details

Modern boho wedding flowers in blush pink , ivory and toffee

Beautiful laidback wedding dresses

Shoot team:

Concept & Production: The Brand Studio | Photography: The Brand Studio | Videography: Terri & Lori | Bridalwear: Luella’s Bridal | Venue: Primrose Hill Farm | Hair & Makeup: BeYou Weddings | Floral Design: Bo Boutique | Cake: Sugar Plum Bakes | Stationery: White Olive Design Studio | Linens: Kate Cullen | Tableware: Prezola | Shoes: Bella Belle Shoes | Rings: Rosie Clayden | Accessories: Victoria Fergusson | Prop Rentals: The White Emporium | Styling Assistant: The White Emporium | Models: Charlotte Verity, Steffi Green, Viviana Ross